What is Google SEO and How Can it Help My Business?

I’m sure you all know what Google is, but do you know how it works? And for that matter, do you know how websites get found in Google? And furthermore… do you know how it can help your business?

Here’s some Google basics, to understand how Google indexes websites.

If you read that and it doesn’t make any sense, don’t worry about it. There’s a reason why companies hire companies like us; so that we can do the dirty work for them.

SEO is short for SEARCH ENGINE OPTIMIZATION. Doing things on the back end of your website to make it come up higher in Google, or perhaps, more frequently.

I tell my clients that GOOGLE is like a game. If you know how to play the game and have devised strategies to play that game, you have a hire chance of winning. You are not guaranteed, however, to win that game because there are other people who know how to the play the game as well.

There are lots of tricks to SEO. We know them… and we use those tricks.

So how can SEO help you? Well, in order to get customers, you have to get them to know about you, right? What if every time someone typed in the words PERSONAL TRAINING NY, your business came up? or ADOPTION LAWYERS IN NJ? And not only did it come up, but it came up without paying per click (another topic I’ll discuss another time). It came up ORGANICALLY on the first page instead of page 27. Wouldn’t you now understand that coming up above all your competition would allow you to get more traffic to your site and your business, which would then allow you to make more money?

I rest my case.